The temptation when going after big goals is to glide. The path gets painful, so pausing seems like a palatable plan. Get after your dreams, don't settle. Shoot for the stars.
Top performers have what I call "success separators." Separators are those things that top performers have or do that differentiate them from the rest of the pack. Separators are break out best practices. They are built-in success belief systems. Separators are those things that top performers do that others quite often are not willing to do.
One of those "separators" is the belief that "good enough is not good enough!" Top performers believe what Jim Collins has said, that "good is the enemy of great." They don't settle, and seldom are they satisfied with their current standing.
Here are two significant separators:
- Healthy dissatisfaction.
Henry Ford supposedly said, "There would never have been a car if we would have been happy with horses."
Bedros Keuilian, in his book "Man Up", says "You'll always get what you tolerate. If you tolerate mediocrity, then that's what you'll get. Never settle for good enough. Good enough is simply not good enough."
Top performers are not negative. They just aren't satisfied to stay stuck or stagnant in a given situation. That "healthy" dissatisfaction drives them to separate from the status quo.
- High standards.
Keuilian goes on to say, "Hold yourself to a higher standard and achieve all that you're capable of as an entrepreneur and industry leader." This is great advice and a success separator that will put distance between you and the rest of the pack.
While it's true that some buyers may purchase products with a "good enough" mindset, that should not give us a license to lower our sales, service, or solution standards. Top performers don't get sucked into settling. They are bent on being the best. They want to start, own, or work for the best companies. They have the will to find a way around objections to get to their objective. That objective is always to perform at a peak level. Driving for their dreams isn't an option, it's an obligation.
Don’t settle. Separate. Shoot for the stars.