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In 2011 as a presidential candidate, Mitt Romney famously stated that "Corporations are people too." Romney, a businessman, and leader of the 2002 Olympic games, painted the picture that people are behind the curtain of corporations. Real people with real problems. 

In 2023, I'm proposing non-profit leaders and organizations ponder that non-profits are not just "people-centric" organizations. You may be in the "people business," but you ARE a business! Your cause is also a company. 

Is your "non-profit business" being run like a well-oiled, finely-tuned corporate business? Why does it matter?

1. Donors, more than ever, are in the driver's seat on where their dollars go.

  • Suppose you don't make the grade of running a lean and mean business organization (Charity Navigator and GuideStar are examples of organizations that are setting the standards). In many cases, you do not even get the dollars. 

    Donors are doing their due diligence. 

2. Employee turnover comes with a cost to your bottom line and an opportunity cost that impacts your top line. 

  • According to SHRM, in 2022, the average cost per hire was $4,129. 
  • Some studies predict that every time a business replaces a salaried employee, it costs an average of 6 to 9 months’ salary. 

According to the Fundraising Effectiveness Project (FEP), "Donors have dropped 7% in 2022. This continues a steep decline in donor acquisition and retention." 

If you would like a conversation about transforming the trajectory of your business metrics to better drive mission results, let's start a conversation. 

Topics: Non-Profits, #donor development

Dan Whitfield

Written by Dan Whitfield

Dan is dedicated to "coaching up" leaders of growth-oriented non-profits and cause-driven organizations. His goal is to help you gain and retain new donors.