Former Disney CEO, Bob Iger, was preparing to give the most important speech of his career. In just a few days it would be the opening night of Shanghai Disneyland. Disney had invested $6 billion to build it over 18 years. According to Iger in his best-selling book The Ride of a Lifetime, "this was the most momentous thing the company had embarked on since Disney World opened in 1971." And then the call came.
It was early in the evening on June 12, 2016. A mass shooting had occurred at a club in Orlando just miles from Disney World. With over 70,000 employees in Orlando they watched and waited. A crisis of hate and horror had disrupted Disney's most aggressive expansion efforts to date. They would discover later the shooter's initial target was Disney World. Iger was half a world away. It was critical to change and adapt on a dime. There could be no pause in his pivot.
The common chord in every crisis is the need to change.Read More