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The Bendix Corporation's Fram Oil Filter Marketing Team created one of the most successful television ad campaigns of all time in 1972. American actor Walter Mathews was the original mechanic in the ads. The slogan "You can pay me now or pay me later" ($4 for an oil filter or hundreds of dollars for an engine rebuild) became an iconic catchphrase that went way beyond oil filter sales. It resonated with millions because it represented an important life principle. How you treat things of value determines their overall vitality and, ultimately, their viability.

Maintenance matters. Red-lining in your corvette is a lot of fun. Red-lining while running your business can lead to burnout. Red-lining also ruins relationships. My father, a Baptist minister, often says, "Even God takes a day off." 

Each year in late August, I take a couple of weeks to re-calibrate, rejuvenate, and re-invent who I am personally and professionally. For the past five years, I've kicked off that process by attending the Global Leadership Summit. Like most years, not only were the speakers great, but I broke the bank buying books. Reading refreshes and re-energizes me. 

This year, during the next several weeks, I'll be finishing a book. It's scheduled to be published this fall. Based on the initial feedback from the reviewers, I believe it can make a difference and inspire others. 

 I'll also be shooting videos on the 4 Pillars of Possibility. These pillars form the foundation and framework for CoachUp and for me personally as a leader. 

So, for the next several weeks, you won't see my weekly posts or blogs. I'll be "under construction." Maintenance matters. I'll find and fix gaps personally and professionally. Because I believe when the leader gets better, the business gets better. 

Dan Whitfield

Written by Dan Whitfield

Dan is dedicated to "coaching up" leaders of growth-oriented non-profits and cause-driven organizations. His goal is to help you gain and retain new donors.